Automation emails, also known as drips or flows, are a great way to engage customers and increase sales. Automated emails are sent in response to customer activities or behaviors on your website or email campaigns. By using automated emails, you can send emails without doing the work every time since it’s all automated. In 2008 only 40% of businesses used automation emails; today that number is 80%. Automated welcome emails have been proven to show good results, so it’s no wonder businesses have embraced this method of communication.
What Kind of Results Can I Expect?
Research shows that automated email campaigns result in 14% higher open rates than traditional marketing campaigns. Additionally, there is an average 30% lift in click-through rates for targeted automation campaigns compared to broadcast campaigns. Furthermore, targeted automation campaigns result in an average 15% increase in conversions when compared with broadcast campaigns sent out via email. All told, these results show that automated email campaigns provide better results than traditional marketing methods and lead to increased sales for businesses who use them.
In conclusion, automation emails are a great way to engage customers and boost sales for businesses of all sizes. By sending relevant content at the right time through the right channels, businesses can create personalized experiences that lead to increased engagement from their customers. Research shows that automation email campaigns result in higher open rates than traditional marketing methods as well as higher click-through rates and conversions compared with broadcast messages sent via email. The bottom line is clear-automation emails are an effective way to reach potential customers and increase sales for any business looking to grow their customer base!